Chapter 10 Notes

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Show & Tell: Create, Share, and Network
·      Every animated story has the potential to become a hit – viewed not only by the masses but by important industry folks looking for fresh talent
o   The market is also flooded with content
o   Cable networks battle with Netflix, Amazon, Hulu and more than 500 million YouTube channels
Get It Out There
·      How does an animated storyteller find an audience to distinguish itself from the crowd?
o   Getting your project seen by the most and the right eyeballs
Step 1: Package Your Project
·      All about design!
o   Create a working link (password protected for festivals) that’s ready to share
Title Logo & Still:
·      Design a clean, quickly legible logo for the title of your project paired with a still “photo” from your film that embodies the story
o   Necessary for promotional materials & displayed on your website, cover for DVDs or on posters for film festivals
Synopsis:
·      Write a tight, clear description of your project, two – three sentences tops.
o   This will be quoted (likely verbatim) on websites & other publications well into the future, so get it right
Director Bio:
·      Start with what you want to be known for professionally (such as animation director or screenwriter)
o   Follow up with your accomplishments that support that role
·      If you’re just starting out, list an interesting fact – make sure any quirkiness pertains directly to the content of your project
Story of the Film:
·      Have the story of your film’s creation written out & memorized for future interviews
o   Begins with why you wanted to make your film in the first place & why there is such a need to tell your story
o   This can be highly personal / related to a broad issue that you wanted to explore
Step 2: Creating Your Network
Networking, Online Version
·      Important to be an active participant in the plethora of online communities for designers, filmmakers & artists sharing their work & ideas
o   Also a chance to connect with amazing people all over the world
o   Real relationships can form & lead to big opportunities so long as you cultivate those contacts with professionalism & respect
§  Seek out groups of like-minded artists & also groups that share a common thread with the story of your film
·      Once you join an online community, be present & engaged
o   Blog, post, share links that you find interesting & make connections
·      Do not give your whole project away
o   Tease it out with character designs, sketches, articles that connect with your theme, etc.
o   Pique your online audience’s interest so that they come asking to see your work instead of you having to nudge
Networking, Human Version
·      Be yourself when networking!
·      Reach out, follow up with a short email and you may be lucky enough to connect with someone special
o   Enter a hero’s “triangle”
Share & Repeat
·      Who you send your fully packaged completed film to depends solely on the dream in your heart
o   Be as professional as humanly possible
§  EX: If you want your project to be seen by film festival audiences worldwide, learn about which festivals are the best fit for your film, read the submission guidelines & get everything in on time
o   If you’re trying to get hired, craft your correspondences in a way that reflects your capacity as a professional
§  Employers appreciate artistic talent but they even more want to hire someone who is dependable & articulate
§  They want someone who can get the work done easier & faster
·      SPELL-CHECK EVERYTHING!  
o   Never stop!
§  Being an artist is a constant itch – sketch, storyboard, write, animate, dream & experiment your way to new amazing stories

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